Brightening your cheeks is a great way to look more awake throughout the day. This technique is also good for drawing attention to the center of your face. My favorite way of brightening my cheeks lately is using a cream-based concealer. Below, I will show you how I brighten my cheeks using Benefit’s Erase Paste. This way of brightening should be done before cheek contouring and/or blush application.
STEP 1
First, gather the following tools: a concealer one or two shades lighter than your skin tone, a concealer brush (or you can just use your fingers), and a fluffy blending brush (like Stila #9 brush).
I am using Benefit’s Erase Paste #2, because I like the soft, silky feeling it leaves on my cheek after I blend in the product.
STEP 2
Using your concealer brush, lightly dip the brush in the concealer. If you want to use your fingers instead, use your pinky finger to pick up some product.
STEP 3
Starting just below the inner corner of your eye, apply the concealer on your cheek in a V shape. The other end of the V should be just past the outer corner of your eye.
STEP 4
Now take your fluffy brush and start blending the concealer in a circular motion starting from the inner portion of the V and working your way towards the outer portion.
STEP 5
Keep blending until the V is gone. A good tip to remember is to use a light hand when blending — you can achieve this by lightly gripping on the brush handle as you blend.
STEP 6
That’s it! You’re done! Look at the difference with (right) and without (left) brightening. 
