MAC launched their new MAC Pro Longwear Lipcreme Collection last Thursday, September 16, 2010. Even though the name has “MAC Pro” in it, these lipcremes are available at all MAC stores as well as MAC counters in stores at Nordstrom, Macy’s, Bloomingdale’s, etc. These lipcremes are lightweight creams that are easy to apply compared to other longwear lip products (no need for a top coat!). They’re priced at $16.00 each.
I picked up 2 of the 12 colors they come in: “Goes and Goes” (left) is a blue violet cream, and “Perpetual Flame” (right) is a pink cranberry cream. These pictures were taken without flash.
Here’s how “Goes and Goes” and “Perpetual Flame” look on my lips with flash, respectively. I didn’t use any lip pencils in these pictures.
According to MAC, these longwear lipcremes are transfer resistant for up to 12 hours. I found that these last longer than normal lipsticks. I didn’t get the 12 hour result, but I could see these lasting pretty well throughout the work or school day when you’re not eating and wiping your lips with a napkin. For a longwear product, I like that it doesn’t dry my lips. The cream finish feels nice, and there’s an initial glossy look to it for the first 2-3 hours of wear. After a few hours, my lips just feel like they do when I don’t have lip balm on — not much moisture, but not so dry that it flakes. By the end of the day (without applying any touch-ups at all), the color has definitely faded, but I can still see some traces of it. Overall, I’m quite pleased with this product because it doesn’t budge for the most part (I definitely don’t mind a little touch up after a meal), the colors are very pigmented, and they’re part of MAC’s permanent line! 
I’m glad to see that Mac has addressed the ultra-dry longwear lipstick connundrum. I have a Viva Glam lipstick from them that I absolutely adore color-wise, but it’s dry to the point of flaking halfway through the day.
Wow! I had no idea that Goes and Goes would look like that, it’s actually not a bad colour. They both look nice on you. Is the texture more on the sheer side or creamy?
Hi Kirsten,
Some of the MAC finishes can be drying — I’ve found that lipsticks with Matte finish are really drying on my lips, which is unfortunate because these have the best color payoff and coverage. This is why I like these Pro Longwear Cremes a lot, because they have great coverage without making my lips flake at all. Which Viva Glam lipstick do you have?
Hi Lily! “Goes and Goes” turned out to be more of a lavender pink color on me, but on other skin tones it can look more like a less bright version of MAC Pro L/S in “Violetta” (that I’ve worn in a couple looks on this site). These lipcremes are more on the creamy side, and they provide a lot more coverage than MAC lipsticks with Sheer finish.
So pretty! I love the colors!
Hi Jen! They color payoff on these are great!