I’ve been using creamy gel texture eyeshadow products a lot lately, so I wanted to try the new Maybelline Color Tattoo 24 Hour Eyeshadows to see how they perform for a drugstore alternative. I picked up the matte gray-beige color called “35 Tough as Taupe” at my nearby Rite Aid for $6.69. Although there are some fun, colorful shades like teal and orange, I was drawn to this color because I wanted to see if it’s a dupe for Mally Evercolor Shadow Stick in “Taupe”. I’ve been using Mally’s Taupe a lot lately for wedding makeup looks (it really is “bulletproof” by the way!), and I wanted to find something similar that’s easily available (since I have to order Mally Beauty products online).

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In the picture below on the left, I primed my entire eye area with Laura Mercier Eye Basics in “Wheat”, and then I applied Maybelline’s Tough as Taupe on my lid just above the crease. I used a synthetic MAC 249 Large Shader Brush, which works really well with cream products. The texture feels most similar to MAC Paint Pots compared to other cream-gels like Make Up For Ever Aqua Creams (that are not as thick and dry more quickly) and Chanel Illusion d’Ombre Long Wear Luminous Eyeshadows (that are lightweight and glide on like mousse). I actually like Tough as Taupe more than some of my MAC Paint Pots because of its opacity and ability to set somewhat quickly — there’s enough time to blend it out nicely before it dries.

I love the matte finish! Mally’s Taupe is more metallic than matte. You can see the swatches of both of these taupe colors on the right. Although Tough as Taupe is more on the gray side, I like using them interchangeably for wedding looks that stay put until you wash it off! And for less than $7 for 0.14oz / 4g of product (compared to $25.00 for 0.06oz / 1.6g for a Mally Evercolor Shade Stick), these Color Tattoos are definitely worth checking out! I’ll be posting my first makeup look using Tough as Taupe soon.